Hi, I'm Joe Taft! 👋🏼

Product design leader working with teams that build cohesive omni-channel experiences that redefine user experiences, pushing boundaries to create intuitive, and immersive journeys. A seasoned design leader who can perform design/research work while leading product design strategy for global product initiatives and developing emerging design leaders.

Over the past 9+ years I've worked with AT&T, GM Financial, USAA, as well as a wide variety of clients in the retail, fintech and healthcare industries. More recently I've worked on a number of GenAI projects in the sales/marketing, grocery, healthcare, supply chain and banking space.

Companies I’ve worked with throughout my design career

Over the past 9+ years I've worked for a number of companies in various industries from startups to large enterprises.

Case Studies

To respect non-disclosure agreements (NDAs), some project details, including company names and specific data, have been modified or anonymized. The work showcased here reflects my role, process, and contributions while adhering to confidentiality requirements.

B2B Financial Services

Transforming the merchant & partner experience for a global payments company that processes billions of transactions annually.

  • Service Design

  • User Research

  • Workshop Facilitation

Wedding Wingman

As part of Men’s Wearhouse’s digital strategy, I led the design team which launched a new, seamless, omni-channel shopping experience nationwide.

  • Prototyping

  • User Research

  • Strategy

GenAI Sales & Marketing Tool

An AI-powered solution to streamline and orchestrate Sales Plays. Our goal was to create personalized strategies that drive sales.

  • Lead Designer

  • Design to Build

  • Primary User Research

B2B Supply Chain

How might we design and launch a new business venture for one of the world’s largest payment processing providers?

  • UX Design / Research

  • Video Editing

  • Workshop Facilitation

e-Commerce Home Improvement

Improving CX by empowering users with greater control during problem resolution, which led to a seamless and more satisfying journey.

  • User Research

  • Service Design

  • Product Design

FinTech - Auto Refinance

Mode by GM Financial is the fast, easy way to finance a vehicle or refinance your loan from nearly any lender.

  • Lead Designer

  • Android, iOS & Responsive Web

  • Design to Build

Let’s do work!

Interested in working together or learning more about my work? Feel free to reach out!