Hi, I'm Joe! 👋🏼
Product Designer with 9 years of experience creating solutions that elevate user experiences and drive business impact. I like working on challenging problems that require strategic thinking, user research and internal alignment.
Recently, I've been shaping the future with Generative AI projects in sales/marketing, grocery, healthcare, supply chain and banking, driving innovation across sectors.
What I do
🚦Strategic UX Leadership
Effective UX leadership goes beyond design—it's about shaping product strategy, fostering collaboration, and driving user-centered innovation. I lead teams in aligning business goals with user needs, leveraging research, design thinking, and cross-functional partnerships to create high-impact experiences.
🫸🏼🫷🏾Stakeholder Alignment
I excel at aligning design, product, engineering and stakeholders by facilitating workshops, leveraging user research insights, and clear communication. By ensuring everyone is working toward a unified vision, I help foster collaboration, streamline decision-making, and create solutions that meet business objectives.
🚀 Concept to Execution Design
My end-to-end product design process encompasses user research, strategy, wireframes, prototyping, testing and final execution to create intuitive, impactful experiences. By balancing user needs, business goals, and technical feasibility, I craft solutions that are functional and scalable.
🎯 Cross-Functional Delivery
Great design is only impactful when it’s successfully executed. I collaborate closely with product managers, engineers, and stakeholders to ensure seamless implementation. By balancing speed, quality, and scalability, I help teams deliver high-impact user experiences that align with business goals and technical feasibility.
Industry Experience
I have collaborated with startups and large enterprises across various industries to design user-centered, scalable solutions. By leveraging research, strategy, and design thinking, I craft experiences that drive business impact, enhance usability, and align with user needs.
Case Studies
To respect non-disclosure agreements (NDAs), some project details, including company names and specific data, have been modified or anonymized. The work showcased here reflects my role, process, and contributions while adhering to confidentiality requirements.
Design Strategy • Product Design • AI • 0 to 1GenAI Sales & Marketing Tool
An AI-powered solution to streamline and orchestrate Sales Plays. Our goal was to create personalized strategies that drive sales.
e-Commerce • User Research • Lead Designer • Workshop • TestingWedding Wingman
As part of Men’s Wearhouse’s digital strategy, I led the design team which launched a new, seamless, omni-channel shopping experience nationwide.
0 to 1 • Lead Designer • Mobile • TabletProduct Design CX Transformation
How might we increase customers’ confidence when shopping for a mattress that fits their sleep needs with the nation's largest omni-channel mattress retailer?
User Research • Service Design • 0 to 1 • Testing • Wireframes B2B Supply Chain
How might we design and launch a new business venture for one of the world’s largest payment processing providers?
Logistics • User Research • Service Design • CX • Testinge-Commerce Home Improvement
Improving CX by empowering users with greater control during problem resolution, which led to a seamless and more satisfying journey.
FinTech • Service Design • Roadmap • IdeationB2B Financial Services
Transforming the merchant & partner experience for a global payments company that processes billions of transactions annually.
Let’s Build Something Great!
Got a project in mind or just curious about my work? Let’s connect and make things happen—drop me a message!